“Geoff Sirmai has undertaken several media campaigns for Sydney Opera House over the past few years. He has achieved excellent media results across a variety of art forms including cabaret, theatre and large-scale musical events including our annual Not New Years Eve musical celebration featuring James Morrison, as well as Julia Migenes, David Broza and Lior, all in the Concert Hall. I would recommend Geoff as an intelligent and tenacious publicist with a flare for language and a wide range of contacts across media, community groups and online networks.”
Christopher Wynton, Manager Corporate Affairs, Sydney Opera House

“Geoff Sirmai of Watchdog has provided Century Venues with publicity services to a number of our niche performances and events. Geoff is unfailingly great to deal with, effective and efficient. He has a great feel for the independent, alternative and emerging and applies his expertise with genuine enthusiasm and care.”
Greg Khoury, Executive Producer Century Venues
(The Factory, Metro, Enmore Theatre, Sidetrack Theatre and Sydney Comedy Store)

“I have had the pleasure of working with Geoff Sirmai of Watchdog Communications over the past four years, both at Short+Sweet and through my own concert series places + spaces. Geoff has always been a joy to work with as he is responsive, dedicated and gets results. Specifically, he worked with me on a concert series in 2007, 2008 and 2009. During that time we presented The Necks, Kristin Berardi Band with Mike Nock, Elana Stone and many other prestigious jazz artists including Matt McMahon, Phil Slater and Sandy Evans. We also presented crossover world music with Ben Walsh, Bobby Singh and the Compass Quartet. I have no hesitation in recommending Geoff.
- Joanne Kee, Ceres Solutions

"Geoff was recommended to us by the good folk at the Enmore Theatre. He had an acute understanding of not only the mainstream but also the underground channels through which to announce our beloved festival. Geoff successfully spread the word about our events and the spirit behind their creation – resulting in our best attendances ever. He is thorough and an absolute pleasure to work with."
- Clare Cooper, Festival Director, the NOW now Festival of Spontaneous Music & Experimental Film

“Once again, a smash hit – two sold out performances, 85% filled in all other shows. Due in no small part to the wide spread of coverage in newspapers via your efforts! Having personally monitored all our phone bookings, I was surprised at the range of places our patrons had read or heard about To Kill a Mockingbird. Community radio, 2GB and 2BL, many suburban newspapers, the Herald and Telegraph were all mentioned. On behalf of the Committee and the company, I thank you very much for your input. May the good audiences continue!”
Jenny Wandl, Production Manager Epicentre Theatre Company

"Good God, Geoff, you're a genius, a Svengali! We're just lucky you use your powers for good and not for evil. Thanks so much for your brilliant work on Jim Woodring's Sydney Opera House show."
- Jordan Verzar, Top Shelf Entertainment

"I would like to express our gratitude for the excellent work promoting our Real Men Sing course. The exposure you achieved for RMS was exceptional, taking advantage of all relevant media opportunities and professionally presenting our message to potential participants... we ended up comfortably exceeding our target. For this - and for the value you provided - we are very grateful!"
- Sydney Harmony

"Highly intelligent and ethical, with well-developed communications skills"
- Lawrence Jackson, The Age of Leisure Organisation

"Proactive in initiating ideas... attention to detail... an invaluable and reliable member of the team."
- Maxine Appel, JoMax Productions (A Handful of Keys, From Door To Door)

"Gifted, efficient and always professional. A delight to work with and always delivers what he promises."
- Julie Dunsmore, Impro Australia (Theatresports)

"I recommend Geoff and Watchdog Communications unreservedly. In fact, I wouldn't use anyone else!"
- Alex Broun, Festival Director SHORT+SWEET

“It was a pleasure to work with you and everything you did was most professional.”
- Mark Isaacs, Australian jazz legend

Watchdog Communications is proud to be the official publicity manager for Short+Sweet - including all its Australian, touring and international satellite shows such as Shorter+Sweeter, Fast+Fresh, Short Sweet+Song, Short Sweet+Dance, Short+Sweet Cabaret, Short+Sweet4Kids and Short+Sweet 1Act

Other clients include:

Andorra, Aveonics, Australian Consumers' Association (CHOICE Magazine), Acting Factory, Afterparty Productions, Age of Leisure Organisation, Albion Productions, Andrew McKinnon Presentations, Atropos Films, Australian Elizabethan Theatre Trust, Benevolent Society, Big Splash Productions, Billygoat Theatre Company, Black Pearl Theatre Co, Bump-In Productions, Bunker Productions, Canned Laughter Productions, Catalyst Theatre Productions, Chester Street Theatre, Close Call Productions, Company B Sharp/Belvoir Street, Delicatessen Films, Enmore Theatre, Epicentre Theatre, Frogbattleship Productions, Fourth Wall Productions, Epicentre Theatre Company, Factory Space Theatre, Frogbattleship, Ground Up Theatre, Fiona Joy Hawkins, Hornsby Musical Society, Hullabaloo Productions, Impro Australia (Theatresports), Impulse Theatre, Joan Sutherland Performing Arts Centre, JoMax Productions, The Lab Theatre, Live Ideas, Lokie Enterprises, Marian Street Theatre, Merely Players, National Theatre Melbourne, Newtown Theatre, Newtown Flicks, NIDA, NTT Theatre Nepean, TheNowNow Experimental Music Assoc, PACT Theatre, Paddoe Productions, Pentastic Productions, Phantom Productions, Phoenix Theatre Company, Places+Spaces, Playback Theatre, Q Theatre, RAPA, Riverside Theatres, Raw-Em Theatre Co, Riverside Lyric Ensemble, Roar Theatre Company, Roughhewn Theatre, Savoy Arts Theatre, Seymour Theatre Centre, Showtune Productions, Sirens of Song, Stella Green Productions, Sydney Opera House, Sydney Underground Film Festival, Takeaway Theatre, Tap Gallery, Taurus Productions, Third Eye Theatre, Tunks Productions, Twisted Melon Impro, Two-way Theatre, University of Sydney, Utopian Theatre Aus, Western Sydney Dance Action, Vegas Entertainment, Willoughby Theatre Company, Zenith Theatre.


Contact: Geoff Sirmai geoff@watchdog.com.au
Call (02) 9345 0360 for a brochure
or to find out more

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