publicity is an essential part of the promotional
mix in gaining profile for your event and getting
'bums on seats'.
Just as marketing
(advertising, posters, flyers and direct mail
etc) is essential to promoting a show, publicity
- which involves, essentially, free editorial
- is vital to getting your event known in a
crowded arts and media world.
arranges press articles, radio and TV interviews,
what's on listings in the press and on the
internet, reviews and feature articles. The
benefits are obvious - especially for companies
whose budget will not stretch to expensive
electronic media coverage also hold more sway
than ads - they carry the weight of editorial
imprimatur, not just the supposed self-promotion
of advertising that can more easily be dismissed.
Cast and the rest
of your creative team also appreciate coverage
which rewards them for their efforts and gains
them wider professional recognition. It enhances
your company reputation and reinforces your
'brand'. All of which is not easily done without
the skills, the contacts and the time that a
professional publicist offers.
arts producers make the mistake of trying to
handle the promotion of their event themselves;
most invariably fall short of being able to
commit the necessary attention to the task while
handling their other jobs. It is an area where
expertise and contacts make all the difference!
state-of-the-art communications skills, and an
unmatched network of contacts, a specialist arts
publicity company like Watchdog takes the hard
work - and guess-work - of PR off your hands.
That leaves you the time and space to get on with
your main business... that's show business!
Watchdog also uses
extensive audience and artist databases to boost
your campaign with effective direct e-marketing.
Again, this kind of 'below-the-line' promotion is
essentially cost-free. Watchdog can also assist
with photography, handle your opening night
invitations, attract reviewers, casting agents
and VIPs to help you make a splash.
In the end,
audiences will judge your show's success. But
don't leave a stone unturned to make certain you
get as many of them there as you can! Whomever
you do choose to handle your publicity, don't
forget about it!
on a show without PR is like winking at someone
cute in the dark: you know what you're doing -
but no one else does!
Break a leg!
For a free
copy of the new publication "You and Your
Publicist", email firstname.lastname@example.org